The target of 50 million tourist arrivals by 2020 in Rajasthan is likely to be met by the end of this year. The state has already witnessed over 47 million tourist arrivals by the end of 2017, informed director tourism, Rajasthan, Pradeep Kumar Borar.
He said this while addressing media persons in city on Thursday. He added that Rajasthan Domestic Travel Mart will begin from July 20-22. Borar further said that Rajasthan has witnessed more than 20 per cent growth in domestic and foreign tourists in the first quarter of this year.
The hotel industry had occupancy of almost 65 per cent in the state in 2016-17. Palace on Wheels, Rajasthan’s famous luxury heritage train, has also registered the highest occupancy of over 60 per cent.
The aggressive and creative marketing campaign of Rajasthan Tourism has translated into impressive increase in tourist arrivals.
The state government is focusing on tourism which gives a big economic boost.
On this occasion, senior vice president, Federation of Hospitality and Tourism of Rajasthan (FHTR) Randhir Vikram Singh said that as many as 200 Domestic Tour operators and travel writers from 29 States and 7 Union Territories will be participating in the travel mega event. ‘RDTM 2018’ will witness a whopping around 6900 pre-scheduled, structured B2B meetings over two days. He added that RDTM is focused on developing and promoting the lesser known destination categories like Shekhawati, Bikaner, Khimsar, Luni, Jaisalmer and Kumbhalgarh.
Throwing light on the organisers of RDTM, Singh said RDTM has been organised by Department of Tourism in association of FHTR. The Domestic Mart is being supported by numerous industry associations of Rajasthan like – Hotel & Restaurant Association of Rajasthan, Indian Heritage Hotels Association and Rajasthan Association of Tour Operators and National Associations like – IATO, ADTOI, TAAI, TAFI, ATOAI, ICPB, ETAA.Secretary General, FHTR, Mr Gyan Parakash said that special preference is being given to the MSME sector.